White Papers

2D Bar Codes for a Multi-Channel World
February 2011
A 2D (two-dimensional) barcode is a graphical image that stores information both horizontally -- as one-dimensional barcodes do -- and vertically. As a result of that construction, 2D codes can store up to 7,089 characters, which is significantly greater storage than is possible with the 20-character capacity of a uni-dimensional barcode. 2D Barcodes connect the print world to the virtual world.  Read more

E-Reading Devices: The New Mobile Press
February 2010
Are you overwhelmed by all the coverage of e-reader devices? Explore the impact of e-readers and discover which devices best suite your content and are most likely to be used by your core audience. Read more

The Landscape of Scholarly Communication
June 2005
Learn how readers navigate to content, the technologies involved, and the role of metadata and Really Simple Syndication (RSS). Read more

Marketing and Sales Ideas for Publishers
June 2005
Make your publication stand out! Here are some creative presentation ideas along with what’s involved for production, a general schedule, delivery impact, and cost range. Read more

Managing STM Journals: Trends in Commercial Revenues
June 2005
Learn current trends to capture your audience’s attention and review Dr. Morna Conway’s strategies for increasing commercial revenues. Read more

Preparing Digital Art for Online Viewing and Print Production
May 2005
Although this paper speaks primarily to the journal market, the information is universal for anyone who produces a printed or online publication. Take this RGB/CMYK 101 course and learn how to ensure the quality of your images. Read more

Paperless Workflow: An Overview for Scholarly Journal Publishers
May 2005
A must read for anyone considering going paperless. This report includes case studies and covers the basics (A tools summary list), to the detailed (evaluating and crafting a software contract). Read more