E-Reading Devices: The New Mobile Press

Publication Date: February 2010
Author: David Haber

E-reader devices are growing in popularity. During the 2009 Christmas season, Amazon sold more e-books than physical books for the first time ever. In January 2010, Apple unveiled the much anticipated iPad which is rumored to change the marketplace forever. What does all of this mean for scholarly content? How do you compete? This whitepaper explores the evolution of the publishing process as a result of technological advances including a case study of the American Academy of Pediatrics' forward looking approach to transform challenges into opportunities for their flagship journal Pediatrics.